Atlanta Braves and Pixar in Trademark Dispute Over ‘Brave’

By Joseph Mandour on December 27, 2011

baseball-200x133Los Angeles – Disney’s Pixar Animation Studios is embroiled in trademark dispute with the Major League Baseball outfit, the Atlanta Braves. Apparently, owners of the Atlanta National League Baseball Club are objecting to Disney/Pixar’s changing the name of its upcoming animated film from “The Bear and the Bow” to “Brave.” The team has formally filed an objection to many of the trademarks Pixar is seeking for its new movie, to be released in June.

The Atlanta Braves possess trademarks for the plural word ‘Braves’ and they are concerned that damages will be incurred as a result of Pixar using the singular trademark, ‘Brave.’ The MLB team has used the singular word ‘Brave’ on items such as apparel and insist that it is common for fans and media to use the singular term when referring to an individual player, whereas the plural form is used in reference to the entire team.

The team which has been established for 140 years is worried that people will confuse its products with products from Disney that relate to the film. The two parties are reportedly in negotiations over the trademark.

About Pixar: Pixar Animation Studios, based in Emeryville, California, is a computer animation film studio, best-known for its CGI-animated feature films created with PhotoRealistic Renderman. Pixar was founded in 1979 as part of the computer division of Lucasfilm, before being acquired in 1986 by Apple Computer co-founder Steve Jobs. Pixar, which is now owned by the Walt Disney Company, has created many animated films that have made over $6.3 billion worldwide.

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