Kendall and Kylie Jenner to Trademark Their Names

By Joseph Mandour on May 8, 2015

perfume_bottleLos Angeles – Kendall and Kylie Jenner are well-known children from the famous Kardashian-Jenner family. With an Olympic gold-medalist for a father and fashionista Kim Kardashian with a TV show as their sister, it is not surprising that the two teenagers have also entered the spotlight.

“Keeping Up With The Kardashians” stars Kendall and Kylie are more than just reality TV icons. They are also public figures who model and design clothes. With their names being an important part for their career and brands, the two have decided to seek Trademark protection.

Throughout April, the duo filed a number of Trademark applications including KENDALL JENNER, KYLIE JENNER, and KENDALL AND KYLIE. The applications cover a wide scope including perfumes, clothes, fashion and pop culture, etc.

Learning from their business-savvy family, Kendall and Kylie have been making deals of their own. Along with a shoe deal for Steve Madden, the sisters’ names already appear in the business world as they have a line of clothing at Pac-Sun titled “Kendall & Kylie.”

While the two filed their applications together, they are looking for different sorts of protection. Kylie filed an application for “personal appearances by a celebrity, actress, or model.”

Kendall appears to be more concerned with building her modeling future. Her applications are mainly in regard to beauty, clothing, and fashion products.

Kendall and Kylie are not the first celebrities to consider a Trademark for their names, and are not even the first amongst the Kardashian-Jenner clan. Kim and her husband Kanye West expressed their desire to seek trademark protection for their daughter’s name- North West.

Kim and Kanye stated that if they chose to file a Trademark Application, it would be for the purpose of protection and privacy for their daughter so that people would not attempt to capitalize off her name.

In 2012, Beyoncé and Jay-Z also attempted to do the same for their daughter, Blue-Ivy. However, they were not successful and the application was rejected.

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