San Antonio Bar Seeks To Trademark “I Can’t Remember The Alamo”

By Joseph Mandour on August 30, 2012

California Trademark LawLos Angeles – There is a battle brewing in Texas over the Alamo, but it is not the kind of battle readers would expect.  It was reported this week that the owner of Swing Martini Bar in San Antonio, Texas, has attempted to trademark the phrase, “I Can’t Remember The Alamo”.  According to a trademark application filed with the United States Patent and Trademark Office, the San Antonio bar intends to use the slogan on insulated containers for food and beverages, mugs and drinking glasses, t-shirts, sweatshirts, caps and underwear.

No one is exactly sure what the phrase means, or the intent behind the application by Swing Martini Bar, but many residents of San Antonio and other areas are already up-in-arms.  The phrase may be a reference to being too intoxicated to remember anything.  The state of Texas, having already trademarked “The Alamo”, vows to vehemently oppose the bar’s registration attempt.  Mark Loeffer, of the Texas General Land Office, argues that such a frivolous use degrades and disparages the Alamo.  Many Texans appear to agree with this viewpoint.  Visitors to the landmark universally agreed that the name should not be associated with alcohol and the bar should not be able to capitalize on the people who died there.  According to local reports, the bar owner and its attorney expressed interest in withdrawing the application, but as of today’s date, the application remains in the USPTO system as “pending”.

The Battle of the Alamo occurred from February 23 to March 6, 1836 and was a turning point in the Texas Revolution.  After thirteen days of intense battling, Mexican troops launched an assault on the Alamo Mission near San Antonio de Béxar (modern day San Antonio).  The majority of the Texas troops were brutally killed by the Mexican army.  However, the perceived cruelty during the battle inspired many men to join the Texan Army.  Many believe it was this tremendous desire for revenge, that helped the Texans defeat the Mexican Army at the Battle of San Jacinto, on April 21, 1836, ending the revolution.

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