Trademark Registration Archives - Mandour & Associates, APC - California Intellectual Property Blog

Google Wins Genericide Trademark Case

By Joseph Mandour on October 19, 2017

San Diego – Google recently won a lawsuit which challenged the validity of the Google trademark. Under U.S. trademark law, trademark rights are lost when a trademark becomes the generic name for the goods or services for which it is used. Several brand names have succumbed to this tragic occurrence known as genericide. Read the rest »

Mississippi Business Man Files Trademark for “N” word

By Joseph Mandour on August 9, 2017

Los Angeles – In June 2017, a Mississippi business owner, Curtis Bordenave, filed a trademark application to the U.S. Patent and Trademark Office for use of a racial slur—the “N” word. The goal behind the trademark filing is not to be offensive, but to change people’s perception and the meaning of the word. Read the rest »

Amazon’s Meal Kit Trademark filing Negatively Impacts Blue Apron

By Joseph Mandour on July 20, 2017

Orange County – In the latest Amazon empire expansion, on July 6, 2017 the company filed a trademark application for meal kits. The trademark application is for “We do the prep. You be the chef.” and is for a convenient service whereby frozen and prepared kits including meat, vegetables, pasta, etc. are delivered to your door. The trademark also covers a loyalty rewards program offering points and coupons for loyal customers. This potential service is great news, unless you are Blue Apron. Read the rest »

The Supreme Court Strikes Down Law Banning Offensive Trademarks

By Joseph Mandour on June 27, 2017

Orange County – The United States Supreme court has ruled in favor of an Asian American rock band who were refused by the trademark office when they applied to trademark their band name the Slants. In their decision, SCOTUS unanimously struck down part of a 71-year-old law that banned “disparaging” terms from being trademarked. According to the court ruling, the law that had banned offensive trademarks infringed on free speech rights, which are guaranteed by the First Amendment of the Constitution. Read the rest »

Over 30 Trademark Applications Have Been Filed for Trump “Covfefe” Typo

By Joseph Mandour on June 23, 2017

San Diego – On May 31st, 2017, at 12:06am, President Donald Trump tweeted, “Despite the constant negative press covfefe.” Very quickly thereafter, Covfefe went viral on social media. In the subsequent weeks, the word Covfefe has become a cultural phenomenon. It has been at the center of much debate and speculation, as people try to decide what happened during the President’s tweet. Read the rest »

Ivanka Trump’s Company Has Filed 14 Additional Trademark Applications in China

By Joseph Mandour on June 8, 2017

Los Angeles – On March 28th, 2017, Ivanka Trump’s company filed for at least 14 trademarks in China. It is the latest wave of trademark applications filed by the Trump family companies. Last year, Ms. Trump’s company filed 36 applications. These trademark applications raise ethical concerns over the Trump family’s business ties while holding public office. Read the rest »

Trump Trademark Victory in China Sparks Ethics Questions

By Joseph Mandour on February 23, 2017

Orange County – Last week, China’s trademark review board awarded President Trump and his organization a trademark that Trump had been seeking for nearly a decade. Namely, the Trump organization has been awarded trademark protection for the use of the Trump name in the construction industry. China’s action, coupled with Trump’s decision to place his assets in a trust run by his adult sons, has sparked an ethical predicament that is drawing sharp debate. Read the rest »

Trump Files Trademark for “Keep America Great” Re-election Slogan

By Joseph Mandour on February 2, 2017

Orange County – Days before taking the oath of office, Donald Trump filed a trademark application for the “Keep America Great” slogan for his re-election campaign. The slogan is intended to build off the 2016 slogan: “Make America Great Again.” This phrase, and particularly the baseball caps printed with the phrase, were central to Trump’s election. Read the rest »

USPTO Denies Trademark Application for NHL’s Newest Team

By Joseph Mandour on December 22, 2016

Orange County – The NHL’s newest team – the Las Vegas Golden Knights – ran into legal trouble over its name less than a month after a big Vegas-style ceremony revealing the team name to the public. The trademark application that the team filed for its name was denied by the United States Patent and Trademark Office. Read the rest »

Trump Wins Major Trademark Battle in China

By Joseph Mandour on November 17, 2016

Orange County – Roughly ten years ago, in 2006, Donald Trump and the Trump Organization attempted to register his Trump trademark across numerous categories of goods and services in China. After numerous bumps in the application process, Mr. Trump has finally won his fight for the Trump name in China for real-estate-agent services in both the commercial and residential sectors. Read the rest »