Trademark Registration

ALS Association Backs Away from Ice Bucket Challenge Trademark

By Mandour & Associates, APC on September 5, 2014

bucketSan Diego – The ALS Association (ALSA) has expressly abandoned a trademark application for the term “ice bucket challenge,” the name that was used for the viral video sensation, which has raised more than $94 million for the group in less than a month. ALSA backed away from seeking to trademark the term after it got a negative feedback on reports of its efforts to claim ownership to the phrase.  
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Tesla Trademark Dispute in China Resolved

By Mandour & Associates, APC on August 28, 2014

teslaLos Angeles – U.S. electric automaker Tesla Motors Inc. says it has reached an amicable resolution to a trademark disagreement in China clearing the way for CEO Elon Musk’s plans to expand as the world’s largest auto market. This is the second time that Tesla has declared that the disagreement with Chinese businessman Zhan Baosheng has concluded. Baosheng had already registered the Tesla trademark prior to the California-based automaker coming to China. In January, Tesla had announced that the matter had been resolved. But then last month, Zhan filed to bring Tesla to court.  In its latest announcement, Tesla states that the issue has now been “completely resolved.” Read the rest »

University of Arkansas Gets Sound Trademark on Its Famous Hog Call

By Mandour & Associates, APC on August 7, 2014

pigOrange County – The U.S. Patent and Trademark Office recently granted the trademark for the sounds contained in the University of Arkansas’s “Hog Call.” The chant — “Woooooooo, Pig! Sooie! Woooooooo, Pig! Sooie! Woooooooo, Pig! Sooie! Razorbacks!” – now constitute a registered trademark. The school filed for this trademark about a year ago and as part of its application, the university also turned in a video of Razorbacks legend Frank Broyles leading fans in what has become known as the Hog Call. The Hog Call falls under the sensory trademark category, which means that it is a sound rather than a word, image, or symbol. The Application was filed in Class 041 for “Providing collegiate athletic and sporting events”. Read the rest »

San Diego State Seeks “I Believe That We Will Win” Trademark

By Mandour & Associates, APC on July 21, 2014

basketballSan Diego – The chant adopted by the U.S. soccer team at the World Cup could soon start paying dividends for San Diego State University, which actually began using the trademark several years ago. The phrase, “I believe that we will win!” has been chanted during the school’s basketball games and has been sold on apparel. Recently, the school made the move to acquire the trademark to help prevent other similar uses. Read the rest »

Washington Redskins Trademark Cancelled, Held to be Disparaging

By Mandour & Associates, APC on July 1, 2014

Closeup of American Football on FieldLos Angeles – A recent ruling by the U.S. Trademark Trial and Appeal Board that the NFL’s Washington Redskins nickname is “disparaging” will provide a shot in the arm for those who have been vocal advocates of changing the team’s name.  The ruling no doubt increases the financial and political pressure for a movement that has been gaining momentum over the last two years.  The Trademark Trial and Appeal Board voted 2-1 in support of the name change and even President Barack Obama has weighed in on the topic encouraging the team to consider changing the name. Read the rest »

Trademark Issued for Pi Symbol for Clothing Line Causes Uproar

By Mandour & Associates, APC on June 23, 2014

pi symbolLos Angeles – A Brooklyn artist and entrepreneur has trademarked the pi symbol to brand his line of t-shirts, tank tops and hats, angering many math geeks and clothing designers who use the symbol on a variety of objects and apparel. The artist, Paul Igrisano, claims that he sought a trademark for the symbol pi, with the period added, because he was trying to protect his trademark rights and business. Read the rest »

California Chrome’s Owners File to Trademark Horse’s Name

By Mandour & Associates, APC on June 3, 2014

HorseracingSan Diego – The owners of California Chrome, the horse that could potentially win the first Triple Crown in 36 years, have filed a trademark application for the horse’s name. California Chrome’s owners Steve Coburn and Perry Martin along with their wives, who make up the horse’s ownership entity filed the trademark just two days before California Chrome won the Preakness, the second leg of the Triple Crown. The owners are hoping to trademark the phrase on athletic apparel including shirts, pants, jackets, shoes, and hats. The filing states that gear with California Chrome’s name was first sold in April 2013. Read the rest »

Swatch May Fight Apple’s ‘iWatch’ to Prevent Trademark Confusion

By Mandour & Associates, APC on May 22, 2014

swatchSan Diego – Swiss watch manufacturer Swatch is considering taking steps to stop Apple from registering the name “iWatch” for trademark protection, saying the name is too similar to Swatch’s already trademarked “iSwatch.” In recent years, despite Apple’s reluctance to even confirm the existence of an “iWatch” product, the technology giant has busily conducted a global trademark registration campaign, filing for protection of the name “iWatch” in numerous countries, including Taiwan, Mexico, Japan, and Russia. Read the rest »

Tesla Ends Fight for “Model E” Trademark

By Mandour & Associates, APC on May 15, 2014

teslaLos Angeles – After a lengthy legal bout with Ford Motors, Tesla has finally decided to pull the plug on its plan to obtain trademark protection for “Model E” in connection to its next generation sedan. The U.S. based electric auto maker filed its trademark application for the “Model E” name in August of last year, ruffling Ford’s feathers over the use of the name. Ford then filed its own trademark application in December 2013 asserting its own rights in the trademark. Read the rest »

New Trademark Filing Gives Glimpse into Apple’s Plans for Watches

By Mandour & Associates, APC on May 13, 2014

Isolated male hands with smartwatch with phone call on the screeLos Angeles – A string of recent trademark filings by Silicon Valley’s biggest name in technology may shed light on the future direction of the company. Records on file with various Intellectual Property Offices around the globe show that Apple has been steadily adding to its trademark filings by broadening its registrations and applications to include jewelry, clocks and watches. Read the rest »