X Factor’s Simon Cowell Withdraws Application to Trademark Rhythmix

By Joseph Mandour on November 10, 2011

concert-thumb-200x132-29725 California – The X Factor host Simon Cowell is abandoning his attempts to trademark the name Rhythmix, after receiving pushback from a United Kingdom-based children’s charity organization with the same name. Cowell was seeking to trademark Rhythmix to protect the name of a girl pop group that performs on X Factor.

Rythmix is one of the UK’s leading music charities, providing a large range of music-making opportunities for young people across the South East region. Since 1999, the well-established charity has worked with more than 40,000 youngsters.

On Wednesday, Cowell finally agreed to withdraw his trademark application after weeks of mounting pressure from the charity. X Factor executives had already changed the girl group name to Little Mix in October, when the dispute first erupted. Mark Davyd, the chief executive of the Rythmix charity, said he was pleased that Cowell would drop the trademark application and that it was an end to The X Factor’s attempt to “bully the charity into submission.”

A spokesperson for Cowell’s entertainment company, Syco, which co-produces The X Factor, said, “Syco is happy to withdraw the application for the trademark, as initially offered at the time of the name change to Little Mix.” The Syco spokesperson also stated that the X Factor trademark lawyer also sent a letter to the charity on October 26, offering to give it the trademark, which the charity refused.

Mark Davyd also told reporters Wednesday that Rythmix had turned down Syco’s original offer because it “included strict conditions which meant that we could not talk about the conduct of The X Factor.”

Davyd added that he still wants Cowell’s company to pay the legal costs that the charity incurred, about £8,000, which he claims is the equivalent to 120 hours of music making for the children sponsored by the charity.

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