YouTube Tweaks Content ID Copyright Enforcement System

By Joseph Mandour on October 5, 2012

youtube Los Angeles – YouTube LLC said Wednesday it is streamlining its Content ID copyright infringement detection and blocking system, with efforts to improve the appeals process, detection of unintentional claims and the matching technology that identifies copyrighted content.

Users have always been able to dispute Content ID claims on their videos if they believe those claims are invalid, but in the past, if a content owner rejected that dispute, the user was left with no recourse for certain types of Content ID claims, according to YouTube.

The company unveiled a new appeals process Wednesday, designed with community input, that gives eligible users a new choice when dealing with a rejected dispute. When a user files an appeal, a content owner has the option to either release the claim or file a formal Digital Millennium Copyright Act notification.

The Google Inc. subsidiary also called attention to its adjustments to the Content ID system for detecting invalid or unintentional claims.

“Content owners have uploaded more than 10 million reference files to the Content ID system,” YouTube Rights Management Product Manager Thabet Alfishawi wrote in a blog post. “At that scale, mistakes can and do happen.”

The company said it improved the algorithms that identify potentially invalid claims, to stop the claims from automatically affecting user videos. The claims are then placed in a queue to be manually reviewed by the content owner.

The process is intended to head off disputes that arise when content not owned by a Content ID system partner inadvertently turns up in a reference file, YouTube said.

Finally, YouTube drew attention to its improvements earlier this year to the matching technology that identifies its partners’ content among all the videos on YouTube.

“There is still a lot of work ahead of us, but we believe that these are significant steps forward in our efforts to keep YouTube a vibrant place where the rights of both content owners and users are protected and everyone can control their original content and make money from it — money which can be put towards the production of more great content,” Alfishawi wrote.

YouTube launched Content ID five years ago, and since then more than 3,000 content owners have supplied more than 500,000 hours of reference files to the system, the company says.

The system was started in the wake of Viacom’s lawsuit against Google alleging that YouTube facilitated copyright infringement on a massive scale.

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