Angie’s List Files Trademark Infringement Lawsuit Against Competitor ServiceMagic

Patent Lawyer Orange County – The popular contractor and services review company, Angie’s List, filed a lawsuit in federal court last week against its competitor ServiceMagic. The trademark infringement lawsuit alleges that its rival is illegally using sponsored links and purchased keywords owned by Angie’s List. ServiceMagic is also being accused of using Angie’s List trademarks in its web-based sponsored links and advertisements.

The complaint, filed in the U.S. District Court for the Southern District of Indiana, includes nine counts. Among other things, ServiceMagic is being accused of trademark infringement, disparagement and dilution, unfair competition and unjust enrichment. The Indianapolis based company is seeking an injunction and monetary damages for loss of revenue and possible irreparable harm to its reputation. A trial is expected in the upcoming weeks, with a decision most likely handed down in July.

Angie’s List is a business review website that allows members to share experiences and give feedback on contractors and other service based companies. Based in Indianapolis and established in 1997, Angie’s List owns four trademarks for its name alone. Considering itself the premier word-of-mouth network, its website is dedicated to consumers who wish to share real-life experiences regarding local service companies. Over 40,000 service reports are submitted each month describing response time, prices and quality of work. Though it does not claim to conduct background checks or licensing verification, Angie’s list does have a staff dedicated to ensuring reviews are accurate and up-to-date.

ServiceMagic is owned by IAC, the owner of such web-based enterprises as, and Vimeo. Located near Denver, Colorado, ServiceMagic considers itself the nation’s leading website for connecting consumers with screened and approved local service professionals. The website draws over 4 million consumer views per month. With over 80,000 costumer-rated service professionals, ServiceMagic’s website can be used to find home improvement contractors, remodelers, cleaning services, handymen, landscapers and other home or business service professionals. ServiceMagic considers itself unique from Angie’s List because its listed professionals carry a “Seal of Approval” and undergo a rigorous screening process. ServiceMagic also conducts criminal background checks and licensing verification for all of its listed professionals.




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