Los Angeles Based Sprinkles Cupcakes Settles Trademark Infringement Lawsuit
Los Angeles – Sprinkles Cupcakes, headquartered in Los Angeles, has recently settled a trademark infringement lawsuit with a Fairfield, Connecticut bakery that was operating under a similar name. The popular cupcake chain, which first opened in Beverly Hills in 2005, was the first cupcake-only bakery.
Sprinkles filed its trademark infringement complaint in July after Pink Sprinkles Bakery opened up on the east coast. That business, founded in 2009, calls itself “Fairfield’s first cupcake boutique in Brick Walk Promenade” and boasts about its staff’s decades of baking experience.
In its complaint, Sprinkles claimed that the similar business names – Sprinkles and Pink Sprinkles – were likely to cause confusion in the marketplace, causing damage to Sprinkles and injuring its reputation in the trade and with the public.
“The client had no idea there was anything called Sprinkles Cupcakes, because there were no stores here,” stated a trademark attorney for Pink Sprinkles. “It was an innocent mistake, and it was resolved amicably,” he added. As a result of the settlement, Pink Sprinkles has changed its name to Pink Cupcake Shack.
According to the lawsuit, Sprinkles sells its cupcake mix to several Williams-Sonoma retail stores, some of which are in Connecticut. The chain also has existing cupcake shops in New York, Chicago, and several other major cities in the United States. The lawsuit also stated that Sprinkles has plans to expand to Boston, Philadelphia, Toronto, London, and Paris.
In the past few years, since the marketplace for trendy, decorative cupcakes has become more and more competitive, Sprinkles has stepped up its game to protect its intellectual property. The chain, a hit with women and children, has worked hard to build its brand and image. In fact, its founder Candace Nelson, is a judge on the Food Network’s reality show Cupcake Wars and her famous cupcakes have been featured on “The Oprah Winfrey Show,” “The Today Show,” and “Entertainment Tonight,” to name a few.
In 2008, Sprinkles went after a Montecito, California cupcake shop called Sprinkled Pink Cupcake Couture because it was using a name to close for comfort for the chain along with a similar decoration that was too close to its trademarked dot. The cease and desist letter demanded that the Montecito bakery immediately change its name and decoration even though the owner had registered the business name in 2003. The bakery is no longer in business.
Posted in: Trademark Infringement