California Intellectual Property Blog


New York Giants’ Daniel Jones Looks to Trademark Danny Dimes

Orange County – Daniel Jones, former Duke quarterback and now the rookie quarterback for the New York Giants, has filed a trademark application for the nickname “Danny Dimes.”  <!–more–>

Daniel Jones became the No. 6 overall pick this year with many criticizing the selection as a reach. Once on the field however, Jones almost immediately showed that the Giants made the correct selection.  Jones played well immediately in the preseason and into the season to the point that the Giants benched Eli Manning and inserted Jones as the starter.  Jones’ play has led to an increase in demand for New York Giants and Daniel Jones merchandise such as t-shirts, sweatshirts, trading cards, and even crayons.

After Daniel’s first career start, it was found that there were more than 20 companies that were producing and selling unlicensed merchandise to his fans.  Much of the merchandise that was being sold by these companies featured the unofficial nickname “Danny Dimes” which is a reference to throwing accurate passes.  With the potential to lose rights to the nickname, Jones recently decided to file his own trademark for Danny Dimes. The trademark application was filed on October 15th in the name of Hermitage Companies, LLC.

The application covers a long list of goods that will be sold utilizing the trademark including video games, football helmets, underwear, painting sets, Halloween costumes, jigsaw puzzles, and even skateboards.

Although Jones reportedly primarily goes by “DJ” in the locker room, he admits that he is beginning to hear the name “Danny Dimes” more often. It remains his unofficial nickname because he is still getting used to hearing it. When he was asked what he thought about the name, he responded, “I don’t know. It’s all right, I guess. There could be worse nicknames.”

The “Danny Dimes” nickname seems to have originated the day after the New York Giants drafted Daniel Jones. A Twitter account belonging to John Messina had begun suggesting early front running nicknames to the public. One of those names suggested was “Danny Dimes.” Once all of the merchandise started coming out, John Messina himself also applied to trademark the nickname.

Christopher Lamparillo and Michael Jakab have also submitted an application to trademark the name as individuals. The trademark applications submitted by John Messina, Christopher Lamparillo, and Michael Jakab are likely to be denied due to the fame that Jones has achieved under the nickname and the potential for confusion if other parties use it.


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