California Intellectual Property Blog


Tesla Files Teslaquila Trademark for Liquor

Orange County – In April, Elon Musk made some noise on social media with his April Fools joke hinting at a Tesla-branded Tequila. Apparently it wasn’t a joke. On April 10th Tesla filed a trademark application for Teslaquila in Jamaica for “distilled agave liquor” and last week Tesla followed it up with the same filing in the United States.
In the original Teslaquila April Fool’s joke, in a twitter post Musk said that the the electric car company was going bankrupt and alluded to him being found passed out against a Tesla Model 3 surrounded by Teslaquila bottles. A few days later on Instagram, Musk posted a photo of a tequila bottle with a Teslaquila label plastered on it. Now we know a few days after that Tesla actually filed the trademark application in Jamaica.
At this point it is unclear whether this will simply be a novelty item or if Tesla intends to make a real push into the distilled spirits business. After all, in a perfect Tesla world where a Tesla drives you rather than vice versa, one day drinking and driving a Tesla on autopilot may be legal.
It has been a strange 2018 for Tesla so far. At the start of 2018, the company reportedly had approximately 40,000 employees. However, in June Tesla initiated massive restructuring within the company and laid off close to 9% of its entire workforce. Tesla reduced its total number of employees from 40,000 employees to somewhere in the low to mid-30,000 range.
The restructuring of Tesla was in an effort to manage the enormous growth rate the company had through 2017 and to date in 2018. Following the restructure, Tesla then immediately commenced with hiring again and has since grown to 45,000 employees.
Tesla does have an army of contract and temporary workers. However, alongside the restructure, Tesla carried out a purge of those on temporary contracts. Tesla can attribute the majority of its growth to the Tesla Gigafactory 1 in Sparks, Nevada. When 2018 began, Tesla’s Gigafactory 1 employed more than 3,000 workers. However, according to Elon Musk, Gigafactory 1 now has more than 7,000 employees, and Musk is expecting eventual growth up to 20,000 workers at the Gigafactory 1 alone.


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