“John Wick” has almost become a household name in America. Keanu Reeves plays the titular character in the John Wick franchise, and after four successful films, one lesson we’ve learned is to never get on the hitman’s wrong side. Fans have recently been demanding John Wick 5, but they may first get to see a battle against “Jane Wick.”

In February 2024, Jane Wick LLC sought to secure a trademark for the term “Jane Wick.” In the filing, the company requested protection for the trademark in relation to ammunition bags and athletic apparel. Unfortunately for the aspiring brand, Summit Entertainment – the owners of the John Wick franchise – have decided that John has at least one more battle up his sleeve. 

John Wick vs Jane Wick

On February 19, 2025, Summit Entertainment filed to oppose the registration of “Jane Wick” in the Trademark Trial and Appeal Board. In its filing, the company claims that registration of the trademark would likely “cause confusion, deception, or mistake as to the affiliation, connection, or association of Applicant with Summit [Entertainment].”

A likelihood of confusion exists when consumers might become confused about an item’s source. If consumers might believe that Jane Wick ammo bags are somehow related to John Wick or Summit Entertainment, then the USPTO must reject the application. The primary question now revolves around whether such confusion exists. 

While there’s no way to predict the result with certainty at this point, Jane Wick might have a difficult battle ahead. 

Would Consumers Confuse Jane Wick With John Wick?

In the filing, Summit Entertainment makes a compelling argument that approval of “Jane Wick” would infringe on their own trademark registration. They explain how closely the two names resemble each other – with only three letters differentiating them. However, the primary argument may relate directly to the product that Jane Wick LLC offers to the public.

Under trademark law, two brands can simultaneously own similar or even identical trademarks. For instance, “Delta” is the name of both an airline and a faucet company. This is permissable because consumers are unlikely to look at a Delta faucet and think, “Hey, my favorite airline company made my sink faucet.” 

While Jane Wick LLC only filed an intent to use trademark, meaning it’s yet to be used in commerce, it’s easy to see how consumers might connect an ammunition bag to a film character who fired over 1,000 rounds of ammunition in the franchise (so far). Also, John Wick “special ops” backpacks already exist.

What Happens Next?

While Jane Wick LLC has seemingly not sold any ammunition or gun range bags, its website did start accepting pre-orders on February 20 — just one day after Summit’s filing. However, the company may face issues when trying to achieve its stated goal of making women feel confident on their “journey to becoming a more skilled and empowered shooter.”

In order to sell its product without legal ramifications, the brand will need to show that its registration would not create a likelihood of confusion with the John Wick trademark. The ammo bag company has until March 31, 2025, to file an answer with the Trademark Trial and Appeal Board (TTAB). Failing to do so will result in losing the trademark. 

A quick look at the Facebook page of Jane Wick LLC shows the brand had 70 followers as of its pre-order launch date – compared to 2.7 million followers for John Wick. In the films, John has a way of succeeding against massive odds. However, the odds might just be on his side this time. And even if we never get a sequel/prequel, at least we can watch the John Wick trademark battle play out.