California Intellectual Property Blog

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GM AND YAMAHA AGREE TO CO-EXIST WITH USE OF “BOLT” TRADEMARK

By Joseph Mandour on June 10, 2015

automobile-pluginLos Angeles – Despite less than stellar sales and perceived high prices, auto makers continue to release new electric vehicles. This is partly due to the fact that manufacturers are under a government mandate to increase the average miles per gallon of their fleets.

Chevy of GM Motors recently unveiled its new electric car at the Detroit Auto Show. Building on the Volt name, the new car is called the “Bolt” and boasts a 200-mile range once fully charged. Tagged with an estimated asking price of around $35,000, GM has promised that this new model would be available to cons Read the rest

KENDALL AND KYLIE JENNER TO TRADEMARK THEIR NAMES

By Joseph Mandour on May 8, 2015

perfume_bottleLos Angeles – Kendall and Kylie Jenner are well-known children from the famous Kardashian-Jenner family. With an Olympic gold-medalist for a father and fashionista Kim Kardashian with a TV show as their sister, it is not surprising that the two teenagers have also entered the spotlight.

“Keeping Up With The Kardashians” stars Kendall and Kylie are more than just reality TV icons. They are also public figures who model and design clothes. With their names being an important part for their career and brands, the two have decided to seek Trademark protection.

Throughout April Read the rest

TWITTER SHOWS EXPANSION PLANS WITH TRADEMARK APPLICATIONS

By Joseph Mandour on April 29, 2015

twitterOrange County – Since July of last year, Twitter has ramped up its efforts in protecting its trademarks by filing a number of Trademark Applications. The applications appear to cover a wide scope of trademarks, from protecting its fundamental business to hinting toward its broadening efforts related to social media.

One notable application is for Tweetstorm. As Twitter limits the number of characters per post to 140, some users post a “tweetstorm” in order to complete their idea. A tweetstorm is a procession of tweets posted right after each other that relate to one thought or idea.

Tweetstorm Read the rest

FRACKING COMPANY ATTEMPTS TO TRADEMARK A SMELL

By Joseph Mandour on April 20, 2015

fracking2San Diego – Trademark officials in Virginia recently received an unusual specimen for a Trademark Application. Instead of visual examples that they are accustomed to, they were hand-delivered vials containing a liquid with an orange scent.

“Eau de fracking” was created by Flotek Industries, Inc. a Texas company that extracts oil and gases from deep within the earth via “hydraulic-fracturing” fluids.

Flotek would like to Trademark its product’s scent to protect the orange smell that many customers associate with the brand. Though uncommon and somewhat difficult to obtain, it is possi Read the rest

JIM NANTZ PHRASE “A TRADITION UNLIKE ANY OTHER” BECOMES A TRADEMARK

By Joseph Mandour on April 15, 2015

golfOrange County – The golf course at Augusta National in Augusta Georgia is among the most famous in the world. Every year, the prestigious Augusta National Golf Club hosts the Masters Tournament which airs nationally on CBS and ESPN.

Professional golfers such as Tiger Woods and Jordan Spieth are among the players competing this year in the tournament, making the Masters one of the most important golfing events of the year.

Within the last few years, the club has become more protective of its intellectual property rights. It has sought to Trademark the names of restaurants and popular hospitality sights arou Read the rest

WINSTON FILES TRADEMARK FOR “FAMOUS JAMEIS”

By Joseph Mandour on March 5, 2015

Closeup of American Football on FieldLos Angeles – Jameis Winston earned the nickname “Famous Jameis” in little league baseball. Now as the likely number one NFL draft pick, Winston is seeking trademark protection for Famous Jameis.

The NFL hopeful has an impressive resume, including a Heisman Trophy award and a National Title. His token name became even more well-known during his 2013 undefeated season as a quarterback for Florida State.

According to the United States Patent and Trademark Office website (“USPTO”), a Trademark Application was filed on Winston’s behalf on February 5th. The Read the rest

KATY PERRY FILES TRADEMARK FOR “LEFT SHARK”

By Joseph Mandour on February 24, 2015

sharkLos Angeles – We recently reported that Katy Perry and her lawyers were using copyright law to try to prevent others from capitalizing on her shark inspired halftime show at the Super bowl. It now appears as though Perry and her team are focusing on trademark law.

After Perry received a response to a cease and desist letter which pointed out that she likely has no copyright ownership in a shark costume, Perry is not giving up. Instead, her company “Killer Queen” has filed multiple trademark applications. Among the applications listed on the United States Patent and Trademark Office (“USPTO”) website are Read the rest

TAYLOR SWIFT SEEKS TO TRADEMARK HER SONG LYRICS

By Joseph Mandour on February 6, 2015

sound-speakerOrange County – If you have listened to popular radio recently, it is likely that you have heard one of Taylor Swift’s new songs. The twenty-five year old released a new album last year and has been making headlines ever since.

In addition to her 1989 album topping the charts, Taylor Swift has now turned heads with her efforts trademark her song lyrics. She has submitted a number of trademark applications, most notably for “Party Like It’s 1989” and “This Sick Beat.”

According to the USPTO website, applications for “This Sick Beat” have been filed in several classes Read the rest

ILLINOIS WOMAN SEEKS TRADEMARK PROTECTION FOR “I CAN’T BREATHE”

By Joseph Mandour on December 30, 2014

cautionOrange County – “I can’t breathe” has echoed throughout the country in the months following Eric Garner’s death and the controversial case that followed. The infamous three words have been chanted by protestors, represented on banners and signs, and printed on clothing worn by professional athletes across the country.

In July, Eric Garner was killed during an altercation with a police officer. Garner’s death was apparently caused by being placed in a chokehold. This sparked a wave of protests and demonstrations with the words “I can’t breathe” as the movement’s slogan.

Eric Garn Read the rest

TRADEMARK DISPUTE MAY KEEP TARGET FROM SINGING “OH CANADA”

By Joseph Mandour on September 9, 2014

target San Diego, CA – Seeking expansion into the Canadian retail market, U.S. discount-retailer Target is facing major pushback from Fairweather Ltd. Fairweather filed a $250 million trademark infringement suit against the U.S. giant on grounds that it exclusively owns the right to use the Target name in Canada. Fairweather Ltd has owned the “Target Apparel” name in Canada for 10 years.

Target, which is known for name-brand merchandise priced for the masses announced last month its plans to open more than 200 stores in Canada over the next 10 years. Many of these new Target stores will be the result of spending over $1.83 billion to take over existing leases Read the rest

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