
Generations of children grew up enjoying Popeye the Sailor Man. That’s why it was big news when the character’s copyright registration expired in January 2025. At that point, the original incarnation of the quasi-superhero could be used by anyone in the public domain. However, a recent filing shows that the Popeye trademark may still offer some protection.
A trademark opposition filed by the character’s owner, Hearst Holdings, Inc., alleges that a wrestling company is trying to misuse its intellectual property. Freedom Pro Wrestling filed an application to register the term “Popeye” just nine days after the Popeye copyright expired. The U.S. Patent and Trademark Office (USPTO) published the application after an initial denial.
At that point, it seems the owners of the Popeye trademark ate their spinach and got ready for a fight.
Does the Popeye Trademark Still Have Protection?
It’s important to note that the expiration of a brand’s copyright does not affect its trademark rights. This became abundantly clear during Disney’s effort to protect Mickey Mouse, even after the character’s copyright expired. While there’s nothing to stop anyone from using the original Mickey Mouse – or Popeye, for that matter – trademark rights do still provide some protections.
For instance, the Popeye trademark prevents anyone from using the term “Popeye” in a way that might confuse consumers. Hearst Holdings does not own the word “Popeye.” This means other brands may be able to use the character’s name and likeness in a variety of ways. The only issue arises if such use could create a likelihood of confusion or trademark dilution.
That’s precisely what Hearst Holdings claims will happen if the wrestling organization receives the Popeye trademark.
Is This a Valid Trademark Opposition?
When the USPTO initially received Freedom Pro Wrestling’s trademark application, an examining attorney refused the application with a non-final action. This refusal was related to the existing rights of Hearst Holdings. However, the wrestling company altered its application to specify specific venues where it would use the Popeye trademark.
This was apparently enough to assuage the concerns of the USPTO. The application was published in the Official Gazette for an opposition period. This is an important part of the trademark timeline, and it’s where Hearst Holdings took note. In its opposition filing, the company claims that registration would confuse consumers.
The owner of Popeye claims that consumers may believe the services offered by Freedom Pro Wrestling are somehow related to the existing Popeye trademark. The holding company also claims that registration of the name will result in trademark dilution. Put simply, this means the strength of the existing trademark would be diminished in consumers’ minds.
So, what can we expect next?
The Road Ahead
Now that Hearst Holdings filed an opposition notice, Freedom Pro Wrestling has until April 13, 2026, to submit a response. If they do so, this will begin a process with the Trademark Trial and Appeal Board (TTAB). Both sides will have an opportunity to argue its case. The case could extend far into 2027, and if one side doesn’t accept the conclusion, a lawsuit could be filed.
However, it’s possible that Freedom Pro Wrestling will not submit a response. In this situation, they will have abandoned their application and secured no rights over the Popeye trademark. This is a common outcome, particularly when smaller organizations face off against massive corporations. However, the wrestling group may have a case if they move forward.
In its filing, Hearst Holdings makes a broad claim about confusion. It says confusion would exist because wrestling involves fighting – and Popeye is “at least after eating spinach, good at” fighting. The result of this case will rely on whether the company can prove that consumers might confuse wrestling services with its existing Popeye trademark.
In light of their considerable resources, it’s a fair assumption that Hearst Holdings will be “strong to the finish” in this case.




